Graphic designer

Graphic designers create visual branding, adverts, brochures, magazines, website designs, product packaging and displays.


What you'll do

Day-to-day tasks

As a graphic designer, you could:

  • discuss the client's requirements and come up with creative ideas
  • work out budgets and deadlines
  • produce drafts and present your ideas on wording, images and layout
  • prepare designs using specialist software
  • review what you've done to make sure it meets the design brief
  • make presentations to clients for feedback and approval
  • keep up to date with design trends and developments in software tools

Working environment

You could work in a creative studio, in an office, at a client's business or from home.

Career path and progression

With experience, you could:

  • become a senior designer or creative director
  • move into project or studio management
  • go freelance or start your own design agency
  • take up teaching or lecturing

What it takes

Skills and knowledge

You'll need:

  • design skills and knowledge
  • to be thorough and pay attention to detail
  • knowledge of media production and communication
  • knowledge of the fine arts
  • the ability to come up with new ways of doing things
  • excellent verbal communication skills
  • thinking and reasoning skills
  • to be flexible and open to change
  • to be able to use a computer and the main software packages confidently

Most relevant

  • Art and Design - Graphic designers rely on strong visual skills every day – creating layouts, choosing colour palettes, designing logos, and composing images. Understanding principles like composition, typography, contrast, and visual hierarchy is at the core of producing effective designs.
  • Design and Technology - Graphic designers follow a design process from brief to finished product, developing ideas through sketches, prototypes, and iterations. Understanding materials, printing techniques, and how designs translate into physical products like packaging and displays is essential.
  • Computer Science - Graphic designers use specialist software like Adobe Illustrator, Photoshop, and InDesign on a daily basis, and increasingly work with web design tools and interactive media. Understanding how digital files, formats, and software tools work at a deeper level helps them solve technical problems and push creative boundaries.

Also relevant

  • Media Studies - Graphic designers create visuals for adverts, magazines, websites, and packaging – all media products aimed at specific audiences. Media Studies builds an understanding of how different formats shape the way people receive messages, helping designers make smart choices about layout, imagery, and tone.
  • English Language - Graphic designers work closely with text – writing headlines, choosing wording for adverts, and ensuring copy fits a layout effectively. They also need to communicate their ideas clearly in client presentations and written briefs.
  • Business - Graphic designers often work out budgets and deadlines, manage client relationships, and many go freelance or start their own design agencies. Understanding how to price work, manage projects, and market creative services is important for building a successful career.
  • Mathematics - Graphic designers use proportion, scale, and spatial reasoning when laying out pages, sizing images, and ensuring designs work across different formats. Understanding grids, ratios, and measurements helps them create balanced, professional-looking work.
  • Psychology - Graphic designers need to understand how people perceive colour, shape, and layout, and what makes a design persuasive or easy to navigate. Knowledge of how visual cues influence attention and decision-making helps them create designs that achieve their intended effect.

How to become

You can get into this job through:

  • a university course
  • a college course

You could take a foundation degree, higher national diploma or degree in a design related subject like:

  • graphic design
  • art and design
  • communication design
  • illustration

Getting work experience during your course will give you an advantage when you start applying for jobs. Talk to your university careers service about work experience, internship and year placement opportunities, as well as any support offered to help you build a portfolio.

Entry requirements

You'll usually need:

  • a foundation diploma in art and design
  • 1 or 2 A levels, or equivalent, for a foundation degree or higher national diploma
  • 2 to 3 A levels, or equivalent, for a degree

More Information

You could take a college course in graphic design or art and design, and use this to join a company as a design assistant.

You would need a good portfolio to showcase your skills to employers.

Entry requirements

Entry requirements for these courses vary.

More Information

Career tips

There's a lot of competition for graphic design work. You'll need a portfolio that shows your creative ideas, skills and work experience to help you get started.

Experience of using publishing software will also give you an advantage.

Professional and industry bodies

You could join the Chartered Society of Designers and the International Society of Typographical Designers for professional development and to make industry contacts.

Further information

You can get more information on working in creative careers from Discover Creative Careers.


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