Sales representative

Sales representatives sell products and services to individuals and businesses. They also follow up leads to find new customers.


What you'll do

Day-to-day tasks

As a sales representative, you will:

  • contact new and existing customers
  • give presentations to promote new products and services
  • offer sales quotes and agree prices and delivery schedules
  • provide an after-sales service for enquiries and issues
  • attend sales conferences and product launches
  • keep track of industry trends
  • meet sales targets

Working environment

You could work in an office, from home, in a contact centre or at a client's business.

Career path and progression

With experience and a good track record in sales, you could become an area or regional manager, supporting a sales team.

You could also move into marketing, or work in product and account management.

You might wish to specialise in a particular field, for example medical or pharmaceutical sales.

What it takes

Skills and knowledge

You'll need:

  • the ability to sell products and services
  • customer service skills
  • persuading and negotiating skills
  • persistence and determination
  • excellent verbal communication skills
  • the ability to work well with others
  • to be flexible and open to change
  • administration skills
  • to be able to use a computer and the main software packages competently

Most relevant

  • Business - Sales representatives need to understand how businesses operate, including how products reach customers, how pricing strategies work, and how companies compete in the market. They also need to understand concepts like profit margins, market share, and customer relationship management to sell effectively.
  • Mathematics - Sales representatives work with numbers every day – calculating discounts, preparing quotes, tracking sales targets, and analysing performance data. They need to be comfortable with percentages, margins, and forecasting to manage their pipeline and hit their targets.
  • English Language - Sales representatives rely heavily on clear, persuasive communication – whether writing emails, preparing proposals, or delivering presentations to clients. Being able to adapt their language for different audiences and craft compelling arguments is central to closing deals.
  • Psychology - Sales representatives need to understand what motivates people to buy and how to build trust with customers. Knowledge of persuasion, decision-making, and human behaviour helps them tailor their approach to different clients and handle objections effectively.

Also relevant

  • Economics - Sales representatives benefit from understanding supply and demand, market trends, and how economic conditions affect buying decisions. This helps them anticipate what customers need and position their products competitively.
  • Modern Foreign Languages - Sales representatives who work for companies that sell internationally often need to communicate with clients in other countries. Speaking another language can open up new markets and help build stronger relationships with overseas customers.
  • Accounting - Sales representatives prepare quotes, negotiate payment terms, and need to understand how their deals affect a company's revenue. A grasp of financial concepts like invoicing, budgets, and profit helps them have credible conversations with business clients.

How to become

You can get into this job through:

  • a university course
  • an apprenticeship
  • working towards this role
  • applying directly

You could do a degree before applying to join a company's graduate training scheme in sales. Most subjects are acceptable, for example business and marketing.

If you want to work in a specialist area of sales, you may need a degree related to that field, such as:

  • information technology
  • biomedical engineering
  • pharmaceutical science

Languages could also be useful, especially if you want to work with a company that sells worldwide.

Entry requirements

You'll usually need:

  • 2 to 3 A levels, or equivalent, for a degree

More Information

You could apply to do an apprenticeship, such as:

  • Customer Service Practitioner Level 2 Intermediate Apprenticeship
  • IT Technical Salesperson Level 3 Advanced Apprenticeship
  • Sales Executive Level 4 Higher Apprenticeship
  • Business to Business Sales Professional Level 6 Degree Apprenticeship

Apprenticeships in marketing or retail may also give you useful skills for this career.

Entry requirements

You'll usually need:

  • some GCSEs, usually including English and maths, or equivalent, for an intermediate apprenticeship
  • 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship
  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship

More Information

You could start as an administrator in a sales office and move into a sales position after doing an apprenticeship or in-house training on the job.

You can apply directly for sales jobs.

Employers will set their own entry requirements but will expect applicants to have confidence, enthusiasm and excellent communication skills. Sales or customer service experience will also be very useful.

Career tips

You can forge a sales career in many different sectors from vehicles, property and medical equipment to financial services and digital technology.

In job vacancies, the advertised salary may include on-target earnings (OTE), which depend on meeting individual or company sales targets. You should check what proportion of the salary is made up of OTE.


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