Consumer scientist

Consumer scientists study why people use or buy products and services, and give advice to retailers and manufacturers.

What you'll do

Day-to-day tasks

Duties will vary depending on your industry but you may:

  • recruit and train panels or focus groups
  • conduct interviews with consumers
  • investigate consumer trends
  • give advice to manufacturers and retailers on improving products and services
  • develop tests to make sure products meet quality standards and legal requirements
  • produce information on new products for the public
  • research, write and present reports
  • advise on healthy living in schools, colleges and universities

Working environment

You could work in a laboratory, at a university or in an office.

Career path and progression

With experience you could move into a management post or specialise in one area, for example data analysis.

With training you could use your experience to work in education.

What it takes

Skills and knowledge

You'll need:

  • analytical thinking skills
  • to be thorough and pay attention to detail
  • maths knowledge
  • the ability to use your initiative
  • customer service skills
  • persistence and determination
  • excellent verbal communication skills
  • the ability to use your judgement and make decisions
  • to be able to use a computer and the main software packages confidently

How to become

You can get into this job through:

  • a university course
  • applying directly

You’ll usually need a degree or equivalent qualification in a relevant subject like:

  • consumer studies
  • food and consumer product management
  • food science or technology
  • psychology
  • marketing
  • statistics

Some employers may ask for a postgraduate qualification in behavioural psychology or consumer behaviour.

Entry requirements

You'll usually need:

  • 2 to 3 A levels, or equivalent, for a degree
  • a degree in any subject for a postgraduate course

More Information

You may be able to apply directly if you've got relevant experience in a related industry, for instance food manufacturing or market research analysis.

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