Sports development officer

Sports development officers organise projects and training to encourage people to take part in sport and have a healthier lifestyle.


What you'll do

Day-to-day tasks

As a sports development officer, you could:

  • plan and tailor schemes for different groups
  • manage staff, coaches and volunteers on projects
  • promote and run sporting programmes and activities
  • monitor and review the progress of schemes
  • identify funding sources and sponsorship
  • manage a budget
  • carry out risk assessments on activities
  • write reports on the outcomes of particular projects

Working environment

You could work in an office, at a school, on a sports field, at a fitness centre or at a college.

Your working environment may be outdoors some of the time.

Career path and progression

With experience, you could become a sports development manager or area manager, co-ordinating schemes across different locations.

You may be able to move into policy development at a regional or national level, or work as a consultant on a freelance basis, helping organisations to set up their own programmes.

What it takes

Skills and knowledge

You'll need:

  • leadership skills
  • the ability to work well with others
  • a desire to help people
  • to be thorough and pay attention to detail
  • excellent verbal communication skills
  • sensitivity and understanding
  • knowledge of teaching and the ability to design courses
  • knowledge of public safety and security
  • to be able to use a computer and the main software packages competently

Restrictions and Requirements

You'll need to:

Most relevant

  • Physical Education - Sports development officers need a deep understanding of different sports, physical activity, and how to design programmes that suit people of varying fitness levels and abilities. Their day-to-day work involves planning and running sporting activities, so practical knowledge of sport and exercise is essential.
  • Business - Sports development officers manage budgets, identify funding sources and sponsorship, and oversee projects from planning to delivery. Understanding how to manage resources, market programmes, and run an organisation effectively is central to making sports schemes successful.
  • Psychology - Sports development officers need to understand what motivates people to take part in sport – and what puts them off. They work with diverse groups, including children and vulnerable adults, so understanding behaviour, confidence, and group dynamics helps them design programmes that actually engage people.

Also relevant

  • Biology - Sports development officers benefit from understanding how the human body responds to exercise, including fitness, nutrition, and injury prevention. This knowledge helps them design safe, effective programmes that genuinely improve participants' health and wellbeing.
  • English Language - Sports development officers write reports on project outcomes, prepare funding bids, and create promotional materials to attract participants. Strong written and verbal communication skills are important for persuading funders, briefing staff, and reaching the communities they serve.
  • Sociology - Sports development officers work to increase participation among groups who are often underrepresented in sport, such as people from disadvantaged communities or those with disabilities. Understanding social inequality, community structures, and barriers to participation helps them target their programmes effectively.
  • Mathematics - Sports development officers manage budgets, analyse participation data, and monitor the progress of schemes using statistics. Being comfortable with numbers helps them track whether programmes are meeting their targets and demonstrate value to funders.
  • Economics - Sports development officers identify funding sources, apply for grants, and need to demonstrate that their programmes deliver value for money. Understanding how public and private funding works helps them secure the resources needed to keep sports schemes running.

How to become

You can get into this job through:

  • a university course
  • a college course
  • an apprenticeship
  • applying directly

You could do a foundation degree, higher national diploma or degree in a subject like:

  • sports development or management
  • sports coaching
  • sports science
  • leisure studies

It's important to get work experience in community sport during your studies as most employers expect this. Talk to your university careers service for help and advice on finding internship, year placement and volunteering opportunities.

Entry requirements

You'll usually need:

  • 1 or 2 A levels, or equivalent, for a foundation degree or higher national diploma
  • 2 to 3 A levels, or equivalent, for a degree

More Information

You could take a college course to give you some of the skills and knowledge needed to start out as a trainee in this role.

Courses include:

  • community sports leadership
  • sports development
  • sports coaching and performance

Entry requirements

Entry requirements for these courses vary.

More Information

You may be able to apply for an apprenticeship with a local authority or community organisation.

Options include:

  • Community Activator Coach Level 2 Intermediate Apprenticeship
  • Community Sport and Health Officer Level 3 Advanced Apprenticeship

These can take up to 2 years to complete, and are a mix of on-the-job learning and study with a college or training provider.

Entry requirements

Employers will set their own entry requirements.

More Information

Volunteering as a coach, supporting community and holiday sports schemes, or working with a local sports club can help to build your skills and confidence and may lead into paid employment.

You can search for opportunities through:

You can apply directly for jobs, if you've got relevant skills and knowledge, for example gained from:

  • setting up and running sporting programmes
  • training or coaching
  • volunteering work

Career tips

There's a lot of competition, so getting work experience and making contacts through networking will improve your chances of finding a job.

Experience of playing sports, or coaching across age groups with different abilities, can also be useful.

Further information

You can find out more about careers in sport from The British Association of Sport and Exercise Sciences.

UK Coaching has more on how to get coaching qualifications in any sport.


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