Florist

Florists sell flowers and create displays for weddings, funerals, events and special occasions.


What you'll do

Day-to-day tasks

As a florist, you would:

  • handle enquiries and orders in-person, by phone and online
  • talk to customers about what they want and help them choose flowers
  • prepare and set out displays for weddings, celebrations and funerals
  • make sure flowers and plants reach display condition at the right time
  • design floral arrangements for events, shows and competitions
  • build good relationships with wholesalers and suppliers
  • keep up to date with new floristry techniques and trends

Working environment

You could work at a store, on a market stall or in a workshop.

Your working environment may be cool.

Career path and progression

With experience, you could become a senior florist or start your own business.

You might also work as a freelance events floral designer, doing exhibition work, demonstrations and workshops.

What it takes

Skills and knowledge

You'll need:

  • to be thorough and pay attention to detail
  • design skills and knowledge
  • the ability to work well with your hands
  • customer service skills
  • the ability to work well with others
  • excellent verbal communication skills
  • the ability to come up with new ways of doing things
  • the ability to sell products and services
  • to be able to use a computer and the main software packages competently

Restrictions and Requirements

You may need a driving licence if the job involves picking up stock and making deliveries.

Most relevant

  • Art and Design - Florists use colour theory, composition, and visual design skills every day when creating floral arrangements, bouquets, and event displays. Understanding form, texture, and how different elements work together helps them produce arrangements that look balanced and beautiful.
  • Design and Technology - Florists work with their hands to construct arrangements, using techniques like wiring, taping, and building structural frameworks for large displays. Understanding materials, tools, and the design process helps them turn a customer's brief into a finished product.
  • Biology - Florists need to understand how plants grow, how to keep cut flowers fresh, and what conditions different species need to reach display condition at the right time. Knowledge of plant biology helps them care for stock and advise customers on how to look after their flowers.
  • Business - Florists manage stock, build relationships with wholesalers and suppliers, and handle pricing and orders. Many florists go on to run their own shops or freelance businesses, so understanding finances, marketing, and customer service is really important.

Also relevant

  • Mathematics - Florists calculate costs, manage budgets for events like weddings, and work out quantities of flowers and materials needed for each job. They also handle daily transactions and need to price their products to make a profit.
  • English Language - Florists communicate with customers to understand what they want for occasions like weddings and funerals, often discussing personal and emotional requests. They also write product descriptions for online shops and handle enquiries by phone and email.
  • Environmental Science - Florists increasingly need to understand where their flowers come from and the environmental impact of the supply chain. Knowledge of sustainability, seasonal growing, and sourcing locally helps them make responsible choices and respond to customer demand for eco-friendly options.

How to become

You can get into this job through:

  • a college course
  • an apprenticeship
  • working towards this role

You could do a college course, which would teach you some of the skills and knowledge you need to start as an assistant or trainee florist.

Courses include:

  • floristry
  • creative craft - floristry

Entry requirements

Entry requirements for these courses vary.

More Information

You could apply to do a Florist Level 2 Intermediate Apprenticeship, or Senior Florist Level 3 Advanced Apprenticeship.

These usually take about 2 years to complete and are a mix of workplace learning and off-site study.

Entry requirements

You'll usually need:

  • some GCSEs, usually including English and maths, or equivalent, for an intermediate apprenticeship
  • 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship

More Information

You could start as an assistant in a florist's shop and learn and train on the job.

Employers may want you to have some GCSEs, including maths and English, creative flair and a keen interest in floristry. Experience in retail customer service would also be helpful.

Career tips

Check out floristry professionals' stories, talking about how they started out and the different routes they took.

Further information

You can find out more about working and training in floristry through the British Florist Association.


This page contains original content developed by Coffee With Ltd. You may share this page as a link but you must not copy the content or use it with AI tools. All rights reserved.