Sales assistant

Sales assistants serve customers at checkouts, re-stock shelves and price products in stores.


What you'll do

Day-to-day tasks

As a sales assistant you would:

  • answer customer questions about products
  • serve customers at tills and handle returned good and refunds
  • unpack deliveries, stock shelves and arrange displays
  • price up and rotate stock
  • take part in promotional events in store
  • keep the store clean and tidy

Working environment

You could work at a store, in a stock room or at a garden centre.

Your working environment may be physically demanding.

You may need to wear a uniform.

Career path and progression

With experience and training you could:

  • become a retail supervisor, departmental manager or store manager
  • specialise in after-sales customer service, visual merchandising or retail buying
  • start your own independent shop or stall

What it takes

Skills and knowledge

You'll need:

  • customer service skills
  • the ability to work well with others
  • excellent verbal communication skills
  • to be thorough and pay attention to detail
  • patience and the ability to remain calm in stressful situations
  • the ability to sell products and services
  • the ability to use your initiative
  • maths knowledge
  • to be able to carry out basic tasks on a computer or hand-held device

Restrictions and Requirements

You'll need to:

  • be over 18 to sell alcohol and other restricted goods

How to become

You can get into this job through:

  • a college course
  • an apprenticeship
  • working towards this role
  • volunteering
  • applying directly

You could do a college course in retail skills or retail knowledge, to help prepare you for work as a sales assistant.

Entry requirements

Entry requirements for these courses vary.

More Information

You could apply to do a Retailer Level 2 Intermediate Apprenticeship with a shop or supermarket.

Entry requirements

You'll usually need:

  • some GCSEs, usually including English and maths, or equivalent, for an intermediate apprenticeship

More Information

You could start as a temporary sales assistant and work at the weekend or during a busy season like Christmas.

You could then apply for a permanent role after getting some experience.

Volunteering in a charity shop is a great way to pick up customer service and retail skills. To do this, contact charities about vacancies or simply drop in to your local shop and speak to the staff. Experience gained here could help you to find paid work.

You can apply directly for sales assistant jobs. It will be helpful if you have retail or customer service experience though this is not essential.

Some employers may want you to have GCSEs at grades 9 to 4 (A* to C), such as English and maths.

Career tips

When applying for sales assistant jobs, it can help if you:

  • are confident about selling
  • have a positive and helpful attitude
  • get on well with a range of different people

You'll find opportunities in all types of retail, including clothing and footwear, electronic and household items, garden and pet supplies, and food and drink.


Suggested videos

Coffee With is in early release mode with a limited number of videos. New videos are being added every week, so please check back for updates.

This page contains public sector information licensed under the Open Government Licence v3.0.