Customer service assistant

Customer service assistants deal with customer questions, purchases, feedback and complaints.


What you'll do

Day-to-day tasks

As a customer service assistant, you could:

  • answer customer questions by phone, email, webchat, social media or in person
  • explain products and policies and give quotations
  • take orders and check stock availability
  • arrange appointments
  • sell products or services and process payments
  • handle feedback and complaints
  • update customer information on a computer system
  • track orders and arrange deliveries or returns

Working environment

You could work in an office, in a contact centre or at a store.

You may need to wear a uniform.

Career path and progression

With experience, you could:

You can also use your customer service skills to transfer into many different jobs and industries.

What it takes

Skills and knowledge

You'll need:

  • customer service skills
  • to be thorough and pay attention to detail
  • the ability to work well with others
  • sensitivity and understanding
  • active listening skills
  • administration skills
  • excellent verbal communication skills
  • the ability to accept criticism and work well under pressure
  • to be able to use a computer and the main software packages competently

How to become

You can get into this job through:

  • a college course
  • an apprenticeship
  • applying directly

You can take a college course before applying for a job.

Courses are widely available, including:

  • customer service
  • contact centre operations
  • principles of customer service

Entry requirements

Entry requirements for these courses vary.

More Information

You can apply to do an apprenticeship with an organisation, for example:

  • Customer Service Practitioner Level 2 Intermediate Apprenticeship
  • Customer Service Specialist Level 3 Advanced Apprenticeship

These take around 1 year to complete and combine on-the-job training and time with a learning provider.

Entry requirements

You'll usually need:

  • some GCSEs, usually including English and maths, or equivalent, for an intermediate apprenticeship
  • 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship

More Information

You can apply for jobs if you have customer service experience, for example from working in a shop, bank, hotel or contact centre.

Employers might want you to have:

Professional and industry bodies

You could join The Institute of Customer Service to use their resources and find professional development training opportunities.


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This page contains public sector information licensed under the Open Government Licence v3.0.