Customer service assistant
Customer service assistants deal with customer questions, purchases, feedback and complaints.
In this guide
What you'll do
Day-to-day tasks
As a customer service assistant, you could:
- answer customer questions by phone, email, webchat, social media or in person
- explain products and policies and give quotations
- take orders and check stock availability
- arrange appointments
- sell products or services and process payments
- handle feedback and complaints
- update customer information on a computer system
- track orders and arrange deliveries or returns
Working environment
You could work in an office, in a contact centre or at a store.
You may need to wear a uniform.
Career path and progression
With experience, you could:
- become a customer service team leader or supervisor, or be promoted to customer services manager
- take up a training officer role
- move into other areas of a business, like sales or account handling
You can also use your customer service skills to transfer into many different jobs and industries.
What it takes
Skills and knowledge
You'll need:
- customer service skills
- to be thorough and pay attention to detail
- the ability to work well with others
- sensitivity and understanding
- active listening skills
- administration skills
- excellent verbal communication skills
- the ability to accept criticism and work well under pressure
- to be able to use a computer and the main software packages competently
Related subjects
Most relevant
- English Language - Customer service assistants communicate with customers constantly – by phone, email, webchat, social media, and face to face. They need to explain products and policies clearly, write professional responses, and adapt their tone depending on the situation, whether handling a complaint or making a sale.
- Mathematics - Customer service assistants process payments, calculate prices, handle refunds, and check stock levels as part of their daily work. Being confident with numbers helps when giving quotations, applying discounts, or resolving billing queries accurately.
- Business - Customer service assistants work at the heart of how a business interacts with its customers. Understanding how businesses operate – including sales processes, customer retention, and how different departments connect – helps them do their job well and progress into supervisory or management roles.
Also relevant
- Computer Science - Customer service assistants use computer systems to update customer records, track orders, and manage databases. While they don't typically write code, those who understand how digital systems and databases work can troubleshoot issues more effectively and adapt quickly to new software platforms.
- Psychology - Customer service assistants deal with a wide range of emotions and personalities, especially when handling complaints or frustrated customers. Understanding what drives human behaviour and how to respond with empathy helps them de-escalate difficult situations and leave customers feeling heard.
- Modern Foreign Languages - Customer service assistants in many industries deal with customers from different countries and cultural backgrounds. Speaking another language can be a real advantage, particularly in tourism, retail, and international businesses where queries may come in from non-English speakers.
How to become
You can get into this job through:
- a college course
- an apprenticeship
- applying directly
You can take a college course before applying for a job.
Courses are widely available, including:
- customer service
- contact centre operations
- principles of customer service
Entry requirements
Entry requirements for these courses vary.
More Information
You can apply to do an apprenticeship with an organisation, for example:
- Customer Service Practitioner Level 2 Intermediate Apprenticeship
- Customer Service Specialist Level 3 Advanced Apprenticeship
These take around 1 year to complete and combine on-the-job training and time with a learning provider.
Entry requirements
You'll usually need:
- some GCSEs, usually including English and maths, or equivalent, for an intermediate apprenticeship
- 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship
More Information
You can apply for jobs if you have customer service experience, for example from working in a shop, bank, hotel or contact centre.
Employers might want you to have:
- some GCSEs or equivalent qualifications
- good communication skills
- IT skills
- a friendly personality
Professional and industry bodies
You could join The Institute of Customer Service to use their resources and find professional development training opportunities.
In this guide
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