Tourist information centre assistant
Tourist information centre assistants give visitors details about local attractions, events and activities.
In this guide
What you'll do
Day-to-day tasks
As a tourist information centre assistant, you would:
- answer customer queries in person, by phone and online
- research information like travel guides, maps and timetables
- give advice on things to see and do, travel tips and places to eat and stay
- book tickets for travel, entertainment, attractions and events
- set up displays, re-stock literature and sell gift items and souvenirs
- keep up to date with what's available for tourists who visit your region
Working environment
You could work at an information centre, in a museum, at monuments and castles or at an airport.
You may need to wear a uniform.
Career path and progression
With experience, you could become a tourist information centre supervisor or manager.
You could also move into related areas, like tour guiding, or work in museums, historical attractions or galleries.
What it takes
Skills and knowledge
You'll need:
- customer service skills
- to be thorough and pay attention to detail
- a desire to help people
- excellent verbal communication skills
- the ability to work well with others
- administration skills
- active listening skills
- sensitivity and understanding
- to be able to use a computer and the main software packages competently
Related subjects
Most relevant
- Geography - Tourist information centre assistants need a strong understanding of local and regional geography to advise visitors on places to visit, how to get around, and what to see. They regularly work with maps, travel routes, and timetables, and need to know about the physical and human features that make an area attractive to tourists.
- English Language - Tourist information centre assistants spend much of their day communicating with visitors – answering questions in person, by phone, and online. They need to explain things clearly, listen carefully to what people are looking for, and write accurate information for displays and correspondence.
Also relevant
- Business - Tourist information centre assistants sell tickets, souvenirs, and gift items, and need to understand basic customer service and sales skills. Knowledge of how tourism businesses operate helps them give better advice about local attractions and services.
- History - Tourist information centre assistants often work in areas rich in historical interest, such as castles, monuments, and museums. Understanding local history helps them give visitors more detailed and engaging information about the places they are exploring.
- Modern Foreign Languages - Tourist information centre assistants frequently help visitors from other countries who may not speak fluent English. Being able to communicate in another language – even at a basic level – can make a real difference when helping international tourists feel welcome and understood.
- Art and Design - Tourist information centre assistants set up displays and arrange promotional literature to attract visitors' attention. An eye for visual presentation helps when creating appealing window displays, notice boards, and information stands.
How to become
You can get into this job through:
- a college course
- volunteering
- applying directly
You could take a college course to learn some of the skills and knowledge needed in this job, for example:
- customer service in leisure, travel and tourism
- travel and tourism
Entry requirements
Entry requirements for these courses vary.
More Information
Local visitor information centres, national parks, museums and sites of cultural and historical interest often have volunteering opportunities for information assistants. This can be a good way to get experience in the tourism industry.
You can apply directly for jobs. There are no set entry requirements but it can help if you have:
- a good knowledge of the local area and its visitor attractions and facilities
- customer service experience
- GCSEs at grades 9 to 4 (A* to C)
You can find out more about the tourism industry from Visit England.
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