Beauty consultant
Beauty consultants give tailored advice to customers on beauty products, perfumes and treatments, and help them choose which ones to buy.
In this guide
What you'll do
Day-to-day tasks
As a beauty consultant, you could:
- talk to customers about what they want
- demonstrate products and make recommendations to customers
- give advice on how to use and apply beauty products
- keep work areas and equipment clean
- monitor stock levels and re-order supplies
- stay up to date with new product ranges and trends
- sell products to customers and meet sales targets
- handle cash and card payments
Working environment
You could work at a store, in a beauty clinic or at a client's home.
You may need to wear a uniform.
Career path and progression
With experience and further training, you could supervise other beauty consultants or move into retail management.
You could work as a beauty brand sales representative or start your own beauty business.
What it takes
Skills and knowledge
You'll need:
- customer service skills
- excellent verbal communication skills
- to be thorough and pay attention to detail
- the ability to work well with others
- persuading and negotiating skills
- active listening skills
- the ability to sell products and services
- the ability to use your initiative
- to be able to carry out basic tasks on a computer or hand-held device
Related subjects
Most relevant
- Business - Beauty consultants work in a sales-driven environment where they need to meet targets, understand customer buying behaviour, and promote products effectively. Many also progress into retail management or start their own beauty businesses, where understanding marketing, finance, and business planning is essential.
- Art and Design - Beauty consultants demonstrate make-up application techniques and advise on colour choices that suit different skin tones and features. A strong sense of colour theory, aesthetics, and visual composition helps them create looks that customers are happy with.
- English Language - Beauty consultants spend most of their day talking to customers, listening to their needs, and explaining how products work in a clear and persuasive way. Strong communication skills help them build trust, handle questions confidently, and close sales.
Also relevant
- Chemistry - Beauty consultants advise customers on skincare products, perfumes, and cosmetics, which all involve chemical ingredients and formulations. Understanding the basics of how ingredients interact with skin – such as acids, oils, and active compounds – helps them give more informed and credible recommendations.
- Biology - Beauty consultants need to understand skin types, skin conditions, and how the body responds to different products and ingredients. Knowledge of human biology – particularly the skin, hair, and nails – helps them give accurate advice on which products will work best for each customer.
- Psychology - Beauty consultants need to read customers' body language, understand their motivations, and adapt their approach to different personalities. Knowledge of how people make decisions and what influences their confidence helps when recommending products and building rapport.
- Mathematics - Beauty consultants handle cash and card payments, monitor stock levels, and track sales against targets. Basic numeracy skills are important for managing transactions accurately and understanding sales performance figures.
How to become
You can get into this job through:
- a college course
- an apprenticeship
- working towards this role
- applying directly
You could take a course at college to learn some of the skills you need for this job. Courses include:
- beauty consultancy
- beauty therapy
- cosmetic make-up and beauty consultancy
You could also take a more general course in retail, sales or customer service, which may help you to get a trainee job.
Entry requirements
Entry requirements for these courses vary.
More Information
You could apply to do a Beauty Make-Up Consultant Level 2 Intermediate Apprenticeship, or Beauty Therapist Level 2 Intermediate Apprenticeship.
These take between 1 and 2 years to complete and are a mix of workplace training and off-the-job study.
Entry requirements
You'll usually need:
- some GCSEs, usually including English and maths, or equivalent, for an intermediate apprenticeship
More Information
You could work in retail sales in a department store, then apply for a consultant's position with a beauty concession counter that operates in the store.
You may be able to apply directly for jobs if you have experience in retail sales, make-up or beauty therapy.
Career tips
Employers will look for people with a keen interest in make-up and skin care products.
To expand your knowledge, you could:
- follow trends and cosmetics 'influencers' on social media
- trial new products and write online reviews
- do your own social media, make-up or skin-care tutorials
Further information
You can find out more about careers in beauty consultancy and therapy from the Hairdressing and Beauty Industry Authority.
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