Car rental agent

Car rental agents hire out vehicles to businesses and the public.


What you'll do

Day-to-day tasks

As a car rental agent, you could:

  • answer customer questions about vehicle availability and rental rates
  • take bookings and explain lease agreements, including insurance
  • update computer records and process payments
  • record a car's condition and note any existing bumps or scratches
  • demonstrate any special features, like GPS systems
  • deliver and collect vehicles to and from locations when required
  • check mileage and inspect for damage on returned vehicles
  • gather feedback from customers about the service they received
  • provide ongoing sales support to regular business fleet accounts

Working environment

You could work in an office, at an airport, at a railway station or at a port.

You may need to wear a uniform.

Career path and progression

You could become a team supervisor, warranty administrator or a hire manager, with further training.

With experience in business leasing accounts, you could become an account manager or move into fleet management.

What it takes

Skills and knowledge

You'll need:

  • customer service skills
  • to be thorough and pay attention to detail
  • to enjoy working with other people
  • excellent verbal communication skills
  • administration skills
  • the ability to sell products and services
  • active listening skills
  • maths knowledge
  • to be able to use a computer and the main software packages confidently

Restrictions and Requirements

You'll need to:

  • have a full driving licence

Foreign language skills could be useful if you want to work at airports, ports or tourist destinations.

Most relevant

  • Business - Car rental agents sell products and services, manage business fleet accounts, and support ongoing client relationships. Understanding sales techniques, customer management, and how businesses operate is central to this role.
  • Mathematics - Car rental agents calculate rental rates, process payments, and work out insurance costs and mileage charges. They need to be confident with numbers when explaining pricing to customers and managing financial transactions.
  • English Language - Car rental agents spend much of their day communicating with customers – explaining lease agreements, answering questions about vehicle availability, and gathering feedback. Clear spoken and written communication is essential for handling bookings and resolving issues.

Also relevant

  • Modern Foreign Languages - Car rental agents who work at airports, ports, or tourist destinations regularly deal with international customers. Being able to communicate in another language can make a real difference when helping visitors who may not speak fluent English.
  • Law - Car rental agents explain lease agreements and insurance terms to customers, which involves understanding contractual obligations and consumer rights. A basic grasp of legal concepts helps them handle disputes and ensure agreements are properly understood.
  • Geography - Car rental agents often advise customers on routes, local areas, and vehicle delivery locations. Understanding places, transport networks, and how to read maps is useful when coordinating vehicle drop-offs and pick-ups across different sites.

How to become

You can get into this job through:

  • a college course
  • an apprenticeship
  • applying directly

You could learn some of the skills needed for this role by doing a college course, such as:

  • customer service
  • contact centre operations
  • principles of customer service

Entry requirements

Entry requirements for these courses vary.

More Information

You can apply to do an apprenticeship with a vehicle hire company, for example:

  • Customer Service Practitioner Level 2 Intermediate Apprenticeship
  • Customer Service Specialist Level 3 Advanced Apprenticeship

These take around 1 year to complete and combine on-the-job training and time spent with a learning provider.

Entry requirements

You'll usually need:

  • some GCSEs, usually including English and maths, or equivalent, for an intermediate apprenticeship
  • 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship

More Information

You could apply directly to work as a car rental agent.

Employers will look for experience in customer service, office administration or sales work. They may also expect you to have:

Career tips

You may need to be over 21 for some jobs, for insurance purposes.

Further information

You can find out more about a career as a car rental agent from Autocity.


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